About

I work at the intersection of strategy, product and innovation. My focus is reducing complexity into clear priorities, sound decisions and outcomes teams can actually deliver. What matters to me is that solutions work in everyday reality and create real value for people.

Since 2017, I’ve worked at Swisscom across B2C, B2B and Wholesale. I develop digital products and services, improve customer experiences and support initiatives from idea to launch. I bring structure to complex work and create alignment across interfaces.

In my MAS master thesis, I focus on Human-Centric AI Transformation. I study why organisations get stuck in pilots and what helps AI scale into everyday work through leadership and employee adoption.

Strategic innovation with human impact.

Experience

  • 02.2025 – today | Zürich/Bern

    • Strategic development of the digital wireline experience, incl. prioritisation and delivery

    • Corporate partner (HSG): developed venture cases with MBI students

    • Community lead of Swisscom’s innovation community “Club der Piraten”

  • 08.2023 – 12.2023 | Zurich

    • Led and delivered a national campaign (concept, budget, agency and stakeholder management)

    • Developed customer journeys and service concepts

  • 01.2024 – 09.2024 | Zurich

    • Owned product management and product marketing for the cyber security portfolio, incl. proposals to evolve positioning

    • Led four Product Owners (functional leadership) and applied Design Thinking and Lean

  • 05.2022 – 07.2023 | Zurich

    • Owned two security products (Mail Security, Secure Internet Traffic), incl. business case and go-to-market launch

    • Strategic development of the inOne SME portfolio (200,000+ customers); led cross-functional teams

    • Optimised the digital journeys of inOne SME Office

  • 09.2017 – 05.2022 | Zurich

    • Owned product strategy and delivery for “Direct Internet Access”; ensured market fit and profitability

    • Owned portfolio management for the data portfolio incl. market analysis, budgeting and reporting

  • 2011 – 2017 | Zurich/Berlin

    Early experience in IT and account management, including founding an SME consultancy (Information Solutions), expanding the Swiss market for simpleshow, supporting financial software projects at Information Factory, and a technical apprenticeship (Telematiker EFZ) at Alpiq

Education

CAS Digital Leadership & Transformation
University of St. Gallen (HSG)

MAS Product Management
Zurich University of Applied Sciences (ZHAW)

CAS in AI-driven Innovation & Service Design
CAS in Pricing, Pricing Strategy & Market Economics
CAS in Digital Brand Management & Brand Strategy

CAS Consulting & Communication
University of Applied Sciences in Business Administration Zurich (HWZ)

SAFe Product Owner/Product Manager (4.5)
SAFe® PO/PM Certification

SDN Fundamentals
HSR University of Applied Sciences Rapperswil

Skills

Innovation Management
Discovery & Validation • Service Innovation (Double Diamond) • Prototyping • Experiment Design

Strategy & Leadership
Product Strategy & Portfolio Development • Prioritisation & Decision-Making • Stakeholder Leadership • Transformation Leadership (HSG CAS)

AI Transformation & Adoption
Human-Centric AI Transformation (MAS thesis) • AI Readiness & Adoption • AI Service Design & Prototyping • Scaling into Everyday Work

Collaboration & Delivery
Workshop Facilitation • Cross-functional Delivery • SAFe PO/PM • Agile Collaboration

Language

German, native language
English, C1 (proficient)
Italian, B2 (upper-intermediate)
French, A2 (elementary)